Style Guide

GreatHorse Red

rgb(164, 29, 54)

HEX #a41d36

Pantone 201

C: 0%

M: 82%

Y: 67%

K: 36%

Shadow Gray

rgb(123, 110, 102)

HEX #7b6e66

Pantone Warm Gray 10

C: 0%

M: 11%

Y: 17%

K: 52%

Primary Logo

This is the primary GreatHorse logo form. It should be used whenever possible.

Standalone Icon

This standalone icon should not be used unless further reference to the full mark or text "GreatHorse" is made elsewhere. It is useful for mobile apps, social media icons and similar. It should never be used where there is room for the full brand mark.

Download Standalone Icon Kit

Download Primary Logo Kit

Monogram Icon

This monogram icon should not be used unless further reference to the full mark or text "GreatHorse" is made elsewhere. It is useful for mobile apps, social media icons and similar. It should never be used where there is room for the full brand mark.

Download Monogram Icon Kit

Space Around and Minimum Sizes

Be sure to always give enough margin/padding to the logo/icon. The general rule is to provide a margin/padding of 1/10th of the total width around it in relation to other elements and text.

Primary and centered logo minimum sizes:

The print physical minimum size for is 1" wide.
The web minimum size is 175 pixels wide.
The text and detail of the icon should always be crisp and legible.

Icon minimum sizes:

The print physical minimum size is 0.5" wide.
The web minimum size is 50 pixels wide.
The text and detail of the icon should always be crisp and legible.

Do Nots

Please do not warp, non-proportionally scale or distort the logo. Do not add drop shadows, bezels or other filters. Do not color in off-brand colors.

Inverse Logo and Icon Usages

You may on a limited basis apply any of the marks in an inverse usage as seen here. It is preferred you utilize it in standard brand colors. Where the mark is "knock-out" white against a very dark background.

Download Inverse Usage Kit